The currently hyped notion of “Digital Transformation” has moved to the top of the strategy agenda in most enterprises today. Its strategic relevance has grown alongside the disruptive impact of digital technologies on business models, industry structures and competitive landscapes. Management teams around the world are developing strategies on how to use digital technologies like mobile, advanced analytics, social media, cloud computing, or connected devices (internet-of-things) to provide for a unique and seamless customer experience, to create innovative new business opportunities and to improve operational processes…